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Conversion Prophet tracks what's called AIDA.
AIDA is an extremely profitable information you can get
from each visitors. From this stat you can track everything
more accurately and much quicker. Compared to normal tracking
(action tracking) you can test ANYTHING 10 to 100 times
quicker.
What does that mean to you? You can now build a profitable
campaign 10 to 100 times quicker! Which also means that
you can make money 10 to 100 times faster and easier!
You Don't Need Lots of Visitor with AIDA Tracking
(With AIDA you get test result 10 to 100 times faster,
which mean you can make make that much quicker!)
What AIDA tracking does is basically reduce this "Wait
for Visitors" process as short as possible. Normal
tracking requires tons of visitors but with AIDA tracking
the wait time gets shortened 10- 100 times!
What Exactly is AIDA and How it Works?
AIDA is a sales term describing a sales process that a
prospects go through to buy a product
A is for Attention
I is for Interest
D is for Desire
A is for Action
Previously, the only measurements used tracked either action
or sales. The conversion rate was then calculated based
upon the number of visitors who took the desired action.
With AIDA stat, we get more information about the visitors,
and this information helps us to test and increase our conversion
rate much more quickly. Conversion Prophet measures the
time visitors remain on a webpage and then categorizes them.
See the screenshot below
These are real statistics that I culled from testing various
keywords. The first four columns are the action stats that
you'd normally see in any other tracking tool. You cannot
make anything out of this because not enough actions have
been tracked.
Now see the last 3 columns (AIDA stats). These tells you
percentage of visitors who showed Attention, Interest, and
Desire. Here's what so useful about the stat. AIDA stat
is gathered from every visitors so this information is accurate
and you only need a few visitors to see what's working and
what's not
How Is AIDA Calculated?
AIDA stats is calculated based on how long the visitor
stayed on your website. The longer the visitor stays the
more interested they are.
For example Attention Rate (A) is percentage of visitors
who stayed on a page for at least 20 seconds. Think about
it. If a visitor leaves a webpage within 20 seconds they
aren't that interested. The visitor isn't targeted and/or
your landing page isn't drawing attention. Or it could be
combination of both.
Based on years of experience, you want to achieve attention
rate of 80% or higher. Any page with 80% or higher Attention
Rate will attract visitors to ultimately buy or become action
taker.
And this valuable data can be accumulated with just a few
visitors to your site. So based on it you can improve your
marketing again and again and do it quickly until it's optimized.
You can now improve your marketing at least 10 times easier
and quicker.
Ultimately it will help you marketing to make money quicker.
And do so by spending less money. I was able to create $3,000
per month website based on this stat alone within the first
30 days I built from absolutely nothing.
Using AIDA, You can instantly track "targedness"
of ANYHING such as...
- Keywords
- Landing Pages
- Headlines
- Sub Headlines
- Any type of traffic source
- Any marketing campaign
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