Case Study #3:

Maximizing Your Profits By Focusing On The Winners
Right From The Start

I personally used this to test dozens of different headline so fast it increased the conversion rate of our landing page by 200% in one day.

Here's how it's done. I came up with 3 headlines I wanted to test, put up some PPC ads, and after 169 visitors, Conversion Prophet was predicting that headline #1 was going to be the most profitable one.

(After few visitors, I already know which of the 3 headlines is the best one:
The first headline was read the most at the rate of 78.6%)

Then, after 4,512 visitors the Conversion Prophet stats confirmed the predictions of headline #1, which was indeed the most profitable one, outpulling the second best headline by a whopping 23%.

So, if I had focused on just running headline #1, I'd have gotten 95 sales (at the conversion rate of 2.1% for headline #1 and 4,512 visitors in total), which is 14 sales more.

Since I sold our product in $67, that means I would have gotten an extra $938 just by focusing our efforts in the headline Conversion Prophet predicted was the best.

(This stats prove that headline #1 was the most effective, a fact which
I wouldn't have known right from the beginning without Conversion Prophet)

Indeed, the first headline came out to be the best one in both conversion and attention rate.

Now, let's breakdown what I just accomplished...

With only 150 visitors I discovered which of the three headline is the best attention grabbing headline... accomplishing the crucial first step of the AIDA process.

If I hadn't used AIDA formula on the headlines, I could've never known the first headline was the winner. At that point, I either had to drive more traffic or guess and go with the 2nd headline because it had the most sales. (By the way, the 2nd headline came out to be the worst headline at the end.)

150 visitors is all it took for me to find out the best headline. Who knows how many visitors I needed without AIDA tracking. Probably a few thousand.

How Much Time & Money Did I Save?

Let's do a table comparison of AIDA tracking vs traditional split testing for this headline test I did.

The headlines together converted at 1.8%. I got around 100 visitors per day with a cost of 15 cents per click (visitor). and we need 30 actions as the minimum amount of sales to determine a statistically significant (i.e. fairly accurate) conclusion, let's do the comparison...

As you can see, I just saved $651.45 in testing costs, but even more importantly, saved over 43 days (or 6 weeks)!

Or if are a testing junkie like me, you could test hundreds and hundreds of headlines with the same $676.80 and 45 days.

And it doesn't stop at headlines... you can test any element you wish... background color, opening paragraph, call to action, testimonials, post scripts, pictures, or any other element... with Conversion Prophet the sky is the limit.

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